K-Cup Apocalypse

In 2014 the use of the K-Cup reached unparalleled levels. Output became so high that there were enough discared K-Cups to circle the Earth 10.5 times.

So begins a short viral horror found footage video created by Canadian company Egg Studios oout of Halifax. They take aim at the environmental waste that the product (created by Green Mountain Keurig) creates with their single-use cups.

VPR covered the film earlier this week, interviewing teh creators of the video:

“After buying one of these machines as a consumer and also putting them into our office, we quickly realized that there was a massive amount of waste.”

It’s pretty entertaining, and makes a solid, if over the top point: these things are pretty wasteful.